NEW HEAD OF DATA ANALYSIS APPOINTED



Sunderland have today announced the appointment of James Young as Head of Analysis and Data; he is formerly of Stats Platform and Delloitte. He has experience in sports, working with rugby union side Saracens and with Team GB.


Sporting Director, Kristjaan Speakman said of the appointment, “The use of data is becoming more prevalent in our industry and our interpretation and application of it will play an important role within our strategy. It was key to identify the right individual to lead a combined domain across performance analysis and data and we are delighted to welcome James to Sunderland AFC. This appointment represents a significant change to our operational processes, introducing a new way of working that will support all functions within the football department to ensure they become more effective and efficient.”