Lifelong Sunderland fan, former Samson The Cat and new Managing Director Tony Davison has spoken of his delight at the chance to work at the club he loves and hopes to help them rebuild again: "Like all Sunderland fans, the last few years have been hard to take, so, when someone you know and trust asks you to help them do something about it, it's very difficult to say no. This genuinely feels like a new beginning for the football club. This is an opportunity to regain our identity and start enjoying going to the match again with a new regime who understand football and what it means to the city."