KLD FAN MEET



Kyril Louis-Dreyfus has met with supporters’ groups, via Zoom and outlined his plans for the future at SAFC…


OWNERSHIP

“It’s nice to meet you all online and hopefully we will get to meet face to face in the near future. Before we go into the strategy and plan, I wanted to share my intention from an ownership perspective with you. Every owner has different intentions and reasons of buying a football club and to understand mine I wanted to share a couple of things about my background with you. Firstly, I am a very passionate football fan, having grown up around this sport with my father. Also, I grew up around the family business. The business is essentially growing and distributing food around the world and is celebrating its 170th anniversary this year. With having such a long history within a company that has stayed in the family for so long, it had to weather a lot of wars and crisis over the last two centuries. We always gave the next generation two distinct values that I would like to share with you.


RESPONSIBILITY

"Firstly, to understand and respect the responsibility that we have to help feed the planet and secondly was to always think long term and try and improve the business in a way that ensures when the next generation takes over, they inherit a business that is better than the previous generation had. I will have the same two values at heart throughout my ownership of this football club. I understand and respect the responsibility that I have. In the case of this club, it is to all the fans and to the community that cares so dearly about the club and secondly, I will always think long term to try and improve the club so that whoever comes after me can continue to develop the club even further."


LONG TERM PLAN

"I think regardless of how long I will stay at this club, maybe 10, 15 or 20 years, I will only represent a small part of this club’s rich history. However, I hope that this ownership and our era will be the start of a long lasting and sustainable and hopefully more successful era for this football club. I would now like to address the changing in ownership and the changes in the board. While I am the largest shareholder at the club, Stewart, Juan and Charlie will each retain a minority shareholding in the club and will support it as much as they can. I want to assure you, I have the executive control of the club and the majority on the board.


CHANGES AT THE TOP

"Since the takeover was announced we have appointed two new directors. Igor Levin, who is our family’s attorney and used to be a former director at Marseille and Patrick Treuer, who I am sure you will meet, he is our CFO of our family business. Both of them will be joining our already existing directors Tom Sloanes and David Jones. Moving forward we want the board to be more active and a valuable support tool for the executive management. We will have regular board meetings going forward. Finally, I think it is important for me to say, we want to continue these structure dialogue meetings. We want to have these four times a year and I want this to be open and transparent between us. "


NO LIES

"You can expect me to always be truthful no matter if you like the answers or not I will always be very transparent with you. All of you have been very close to the club, so you are all aware what a difficult situation the club finds itself in with the pandemic and other reasons. It will require a lot of teamwork and effort from all of us together to weather out this pandemic. I am looking forward to working alongside you and I will now like to pass over to Steve to elaborate on some of the strategies we want to implement”.