Cautious Optimism

April 29, 2018

In one of the most explosive days I have seen at the club we have seen another manager depart with new ownership just awaiting league ratification. As always with these things there is now great uncertainty but for the first time that uncertainty promises better than we have seen in recent years you would hope.

 

The statements that are out there have one line which delivers that hope. A club with debt greater than most clubs in Europe is now debt free. I don’t have the details of how that happened or whether there are hidden clauses behind the great debt write off of 2018, but that is a huge change in our circumstances. The cost of servicing that debt is crippling, and we no longer have to worry about that. In essence that means we are already financially better off without the owners investing anything. 

 

The question all SAFC fans will be asking is how much money do we now have? Is this a slow build back up the leagues or are we in for a period such as that enjoyed by the fans of our next visitors, Wolves? More will emerge over the coming days and hopefully we will begin to understand what the consortium of international football investors have at their disposal. The first indication of the level of their ambition will be the man they choose to replace CC. Coleman will be fondly remembered by many on Wearside. His passion for the club was clear. It was always clear that he understood what this club means not only to the fans but to the whole city. I wish him well in everything he goes on to do in football and will always feel that he was on a fool’s errand with his hands tied behind his back due to the financial constraints he was forced to work with. 

 

On the face of it, Stewart Donald on his own does not appear to have the financial clout to turn us into the Bank of England club again. What he is talking about is a well thought out strategy. He will not be blind to the investment we require to turn this ship around. We can only hope that his knowledge of English football is what has secured him his place as the lead of this consortium and there are several behind him with considerably more financial weaponry.

 

Coleman’s dismissal with a game still to play in this sorry season can mean only one thing. The new owners have a plan. That is very pleasing. It’s what we have been missing for years and to think we have a blueprint to lift this comatose giant from the depths of despair is something we should all be a little excited about.

 

But this is Sunderland. Typical Sunderland. The club that can do the unthinkable. For this reason, it is with cautious optimism that I am approaching today’s bombshells. If we are to be the plaything of a wealthy consortium can I get my “I renewed before they came” badge please?

 

To celebrate being complete and utter shite once again, we’re bringing bring back this classic t-shirt from the 05/06 season. Looking back to those halcyon days under Mick McCarthy when we managed to amass an incredible 15 points to see us relegated from the Premier League. 

 

Don’t worry we will reach those lofty heights again but until then we can take comfort in the fact that we’re all... still here when we are shit! Hardcore fans and Sunderland till we die, whichever league we are in and whoever owns the club. Players, manager and chairman come and go. Fans remain. We are the club… click here to view product

 

 

 

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At the back end of the 1980s, football fanzines began to sweep the country and in 1989 we were presented with a new vehicle on which to enjoy some of this ride – A Love Supreme. ALS was a place we could all go to celebrate and commiserate being a Sunderland fan. Win, lose or draw, the pages of the fanzine became solace for many of us as we stumbled our way through our day to day lives, punctuated by the ups and downs of more match days than any of us care to remember.

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